From Rusty Relic to Electric Royalty - Everrati Lets You Design Your Silent Dream Machine
Image Credit: Everrati.
The world of electric tomfoolery just got a whole lot more bespoke. The clever chaps over at Everrati, the ones who take perfectly good classic cars and, with a flick of an electric switch, turn them into silent assassins of cool, have decided that simply electrifying legends isn't enough. Now they want to let you, the discerning (and presumably rather wealthy) petrolhead-turned-electron-enthusiast, have your very own, utterly unique creation. It's called "Artisan," and it sounds just like the sort of thing that would make even the most faithful Rolls-Royce owner raise a perfectly sculpted eyebrow.
We all know that when you're shelling out the kind of dosh that could comfortably finance a small principality, you don't want something that looks like it just rolled off a production line. You want something that is "all you." Something that reflects your impeccable (or perhaps wonderfully eccentric) taste. And that, my friends, is where Artisan steps in, like a Savile Row tailor measuring you up for a suit made of unicorn hair and woven with pure swagger.
Everrati isn't exactly shy about its current lineup of electrified icons. They have the glorious Porsche 911, in its various air-cooled guises. Imagine a classic 911 silhouette, that timeless curve, now propelled by the silent, neck-snapping thrust of electric power. Then there's the rugged charm of the Land Rover Series IIA, ready to conquer both Chelsea and the Sahara in utter silence. And, of course, the utterly gorgeous Mercedes-Benz W113 SL, the "Pagoda," now capable of wafting along the French Riviera without so much as a whisper. Oh, and for the truly dramatic among you, they even tinker with the legendary Superformance GT40. That GT40 is now potentially capable of leaving modern hypercars in its silent wake.
But Artisan takes things a step further. It's so much more than just picking a color from a brochure and ticking a few option boxes. This is a proper collaboration, a journey of creation. Everrati has even enlisted the help of one Libby Meigh, a lady who clearly knows her stuff, having spent a decade and then some at Aston Martin, fiddling with colors, materials, and finishes. So, she's not exactly a newcomer to the world of making very expensive things look and feel even more expensive.
Image Credit: Everrati.
The process itself sounds rather intriguing. Apparently, you can rock up with a fully formed vision in your head, perhaps a meticulously detailed mood board featuring swatches of rare fabrics and photos of particularly fetching pebbles. Or, if you're the more whimsical type, you can simply bring in a cherished item – a beloved handbag, a treasured timepiece, a particularly comfortable armchair – and Ms. Meigh and the Everrati boffins will somehow translate that into the very essence of your electrified classic. It's a pure automotive alchemy, turning your personal trinkets into the very fabric of your dream machine.
And it's not just about making things look pretty. Everrati is keen on the green stuff, too, and they use high-end and environmentally friendly materials. That includes the lovely Bridge of Weir leather, the sort that smells of old money and good decisions. They're also using wool and even recycled plastics, which is rather commendable, even if it does slightly dent the image of pure luxury. If it means you can feel smug about saving the planet while simultaneously embarrassing supercars at the traffic lights, then who are we to complain?
Image Credit: Everrati.
The million-dollar question, quite literally perhaps, is the price. Unsurprisingly, Everrati isn't exactly shouting about it from the rooftops. But if you're even considering a program with a name like "Artisan," you're probably not the type to worry about a few extra zeros on the bill. This is the realm of "if you have to ask, you probably can't afford it," amplified to eleven.
While Everrati hasn't explicitly stated it, I can only assume that the Artisan program initially applies to their current stable of electrified classics. However, they do rather coyly suggest that they might be open to new projects if you're willing to contribute handsomely to the development costs. So, if you've always dreamt of an electric DeLorean upholstered in moon dust, it sounds like these are the chaps to talk to – provided your bank manager is feeling particularly generous.
The whole thing smacks of a rather clever move. Everrati has already carved a comfortable niche for itself by taking iconic vehicles and giving them a silent, modern twist. By adding the layer of bespoke artistry, they're now selling an experience, a personal statement on four wheels, not just an EV conversion. It's the automotive equivalent of commissioning a portrait, only instead of capturing your likeness, it's capturing your very soul in metal, leather, and electrons.
Image Credit: Everrati.
Everrati's Artisan program is where classic cool meets cutting-edge electric power, all wrapped up in a blanket of bespoke luxury that's likely to cost more than your average house. Will it be a roaring success? If there are enough people out there who fancy a one-of-a-kind electric dream machine and have the funds to make it a reality, then I'd say the future looks rather bright, and surprisingly silent. I guess the program only needs a couple of customers a year to make it work, and finding two people with deep enough pockets shouldn't be a problem these days.
