Genesis GV60 Magma: When a Gentleman EV Wears a Fur Coat Inside Out

Image Credit: Genesis.

Well, well, well, look what the electric cat dragged in. Genesis, that posh Korean automaker trying to make a dent in the luxury EV market, is about to unleash its inner beast with the GV60 Magma. This ain’t your souped-up Hyundai; it’s a gentleman’s hot rod, disguised as a sensible crossover.

Please, don’t get your knickers in a twist thinking this is just a Hyundai Ioniq 5 N with a fancier badge. Sure, they share the same bones (the E-GMP platform) and that monstrous 641 horsepower dual-motor powertrain, but the Magma is tuned for a different kind of driver. It’s for the chap who appreciates a bit of oomph, but doesn’t need to shout about it.

Image Credit: Genesis.

Imagine doing 0 to 60 mph in 3.4 seconds, silently, while sipping a cup of Earl Grey. That’s the Magma experience in a nutshell. And with a 89.0kWh battery, you can expect around 278 miles of range, enough for a spirited jaunt through the countryside or a weekend getaway to the Hamptons.

Here’s a twist, though. While Hyundai Ioniq 5 N wants to bring the power to the masses, the GV60 Magma wants to stay clear of the crowd. And the best way to do it is with a painfully high price tag. This EV gentleman is gonna cost you a pretty penny. We’re talking a cool $127,000. That’s a hefty sum for a crossover, even one with this much performance and luxury.

Image Credit: Genesis.

So, what sets the Magma apart? Well, it’s not just about raw power. It’s about the way it delivers that power, with a focus on driving engagement and a touch of theatrics. Think artificial gear changes and engine noises, just like its Hyundai cousin. It might sound like a gimmick, but it adds a layer of fun to the otherwise silent EV experience.

And let’s not forget the styling. It’s more aggressive than the standard GV60, with aerodynamic enhancements and unique design touches. But don’t expect any flashy Magma badges. This car is about understated elegance, like wearing a fur coat inside out, as Genesis’ chief designer eloquently put it.

Image Credit: Genesis.

The GV60 Magma is just the beginning. Genesis plans to give the Magma treatment to its entire lineup, creating a family of performance EVs that cater to the discerning driver who values both luxury and excitement. Think along the lines of AMG of Genesis and you get the picture.

So, if you’re a gentleman (or gentlewoman) with a taste for speed and a penchant for understated luxury, the GV60 Magma might just be your cup of tea. Just be prepared to shell out a few extra crumpets for the privilege.