Rivian's Retro Revolution: A Theatre Turned EV Temple
Ah, the electric vehicle world, where every day feels like April Fools' Day but without the practical jokes. It seems Rivian is at it again, and this time, they're doing it with a flair that would make even the most flamboyant Hollywood director blush. Rivian, the company that beat Tesla to the punch with its all-electric pickup truck, is back with another jaw-dropping move that leaves the competition scratching their heads. Because, why sell cars in a boring showroom when you can add a dash of Hollywood glamor, right?
Picture this: a 1930s theater, nestled in the picturesque Laguna Beach, a stone's throw away from Rivian's headquarters in Irvine, California. This piece of cinematic history, formerly known as the New Lynn Theater, is now the South Coast Theater and Rivian's latest stomping ground. It's a place where the glitz and glamor of old Hollywood meet the high-tech allure of electric vehicles. And let me tell you, it's as audacious as it sounds.
In a world where Tesla seems to hog the spotlight, Rivian has decided to open up shop in style, with a touch of nostalgia and a dollop of innovation. This 11,000 square feet space isn't your run-of-the-mill showroom; Rivian has breathed new life into this historic gem, complete with a single theater screen boasting 129 seats. Move over, Hollywood, because Rivian is here to steal the show - with a vintage twist.
Tony Caravano, Senior Director of Experiential Marketing and Community Engagement at Rivian, couldn't have put it better: "It’s an honor for Rivian to be part of the Laguna Beach community as steward of the South Coast Theater in its next era." Well, Tony, I couldn't agree more. The site has seen its fair share of innovation and creativity, and Rivian is ready to write the next chapter. And it's nice to see a car company putting down roots in a way that's more personal than a sterile dealership.
Now, you may wonder, "What's on the marquee, besides the latest and greatest electric trucks?" Well, dear readers, Rivian has thought of everything. Alongside the R1T pickup and R1S SUV models that'll undoubtedly steal the spotlight, there will be retail shops stocked with Rivian gear and local artists' creations. And to keep you caffeinated as you explore this automotive oasis, Equator Coffees will be serving up the finest brews. It's like a gearhead's dream come true, plus nothing says 'buy an electric vehicle' like a good cup of joe.
You may wanna hold on to your lug nuts because the grand opening is on December 9th at 9 a.m. Sharp as a Rivian R1T's acceleration, they'll be treating you to a two-hour film about the Rebelle Rally at 10 a.m. And if that isn't enough, they're capping off the day with a film titled "Rivian Presents: WILDLIFE" at 6 p.m. So, gear up for a day of electric excitement, a cinematic experience like no other, and of course, plenty of coffee to keep those batteries charged - both yours and the trucks'.
The R1T pickup and R1S SUV, the stars of the show, have specs that'll make you salivate. With dimensions that scream 'big and bold,' power outputs that'll have you grinning from ear to ear, and a battery capacity that'll make you say, "Are you sure this isn't a spaceship?", these electric beasts are here to impress. Just think of the R1T and R1S as big, burly machines with power that can rival a locomotive, and you're on the right track. As for the prices, well, it's a Rivian - quality comes at a price. And I must say, they've certainly got my attention.
Rivian's foray into the theater business is nothing short of audacious and innovative. They've taken a piece of history and given it a modern, electric twist. With the promise of coffee, cinema, and electric dreams, the South Coast Theater promises to be a one-of-a-kind experience. So mark your calendars for December 9th, because Rivian is ready to steal the show, one electric mile at a time. And because nothing complements a day of car shopping like a film festival.
Yours truly,
Captain Electro
